I was walking in NYC yesterday and came upon this image posted on a wall. Something about it communicated to me so I stopped to shoot it. I love the idea of being able to communicate freely and easily. I remember when we started Goodfella’s Brick Oven Pizza(which grew across the country) it was not so easy to get attention and reach a big audience. I have been thinking in terms of visual, emotional and creative images to make effects since my first daydream about opening a restaurant. We were in a predominately Italian neighborhood with an overload of pizzerias. Most of my own friends that were fellow NYPD officers thought I was crazy(the jury is still out) to even try.
We knew we would have to do a lot of wild and different things to even get noticed. Some of them were: tug of wars in front of the restaurant with a giant(100 lb. ) dough ball, 40ft. high billboards on the Brooklyn Queens Expressway featuring a fresh braided crust pizza with the caption “NOT GETTING ENOUGH LATELY” Handing out 1000,s of slices of free pizza, a giant lighted blimp from the top of one of our stores and so on and so on…
Today all you have to do is use the internet. Take some creative photos, write some copy and post away. Although all the hard work, preparation and experience was priceless, you don’t have to expend as much time, energy and $$$ to get noticed. Millions of people are waiting for you to connect with them. The trick now is to get them to look. Happy promoting. Marc Cosentino http://www.expandingmarketing.com


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